Movie Marketing Meme

I got the idea to put together a bunch of questions relating to the movie marketing experience recently. Here they are. You can leave your responses in the Comments or feel free to post them to your own site if you have one. If you do so, if you would just be good enough to… Read More

Color Me Kubrick Trailer

Color Me Kubrick Trailer So John Malkovich has decided that the best thing to do is just to compeletly ignore acting and just ham it up from here until doomsday. That’s just fine as nobody looks quite as genius while doing it as Malkotraz (except perhaps Johnny Depp). This looks kind of funny but the… Read More

Harry Potter IV Sneak Peak

Cinematical When Harry Potter and the Chamber of Secrets makes its TV debut on ABC on 5/7 it will be interspersed with sneak peaks at Harry Potter and the Goblet of Fire, arriving in theaters this November. I’m blanking but have we seen a teaser trailer for this yet? I don’t think so and so… Read More

Batman & Superman Marketing

Superman Hype! – The latest Superman news and rumors SuperHeroHype has a report on the potential marketing strategy for Superman Returns and how it will tie-in and relate to this summer’s Batman Begins. I’ve long guessed (as it made complete sense to anyone with half a brain for these things) that the Superman hype would… Read More

Slow Week

I’m trying to decide which of the possible causes contributed more to this week’s crappy (even by this site’s standards) visitor traffic. The frontrunners: 1) I didn’t have a new column at FilmThreat. 2) Very slow week on the promotion front. 3) I’m just a crappy writer and no one really comes here unless they… Read More

Promotional Blogs on the Rise

Promotional Blogs on the Rise This article from ClickZ makes its point rather well: Marketers are increasingly successful at luring consumers into participating in a campaign. That could take the form of directing the consumer to a blog (or other website), call a number or some other interactive experience. It’s great and more power to… Read More