Blog

Employees Working From Home? Time to Invade Their Privacy

Employees can’t be trusted to be productive without monitoring. With vast swaths of the country in lockdown as a protective measure to fight the Covid-19 outbreak, a much higher percentage of employees working from home, at least those who aren’t in the retail/manufacturing/gig/service industries who are unable to do so. That increase has also led … Continue reading Employees Working From Home? Time to Invade Their Privacy

Selling The Invisible Man

My latest post for The Hollywood Reporter is a recap of Universal’s marketing campaign for The Invisible Man. The marketing campaign Universal is running has downplayed the “monster” elements and instead is selling the movie as a story of an abused woman who reclaims the power taken from her. Early reviews have been largely positive, … Continue reading Selling The Invisible Man

Vertigo, MAD and the Power of Weird Brands

There needs to be a place for material outside the mainstream. [Note: I wrote the below back in August but obviously never published it. In the wake of the news that Dan DiDio has seemingly been pushed out of DC Comics and that DC Collectibles is reclaiming the DC Direct name it was founded under … Continue reading Vertigo, MAD and the Power of Weird Brands

Selling The Call of The Wild

My latest post for The Hollywood Reporter is a recap of the marketing campaign for The Call of The Wild. To sell the movie Disney has created a campaign that emphasizes both the heartfelt nature of the story and the life-or-death nature of the wilderness over a century ago, putting Ford at the center of … Continue reading Selling The Call of The Wild

Selling Sonic The Hedgehog

My latest post at The Hollywood Reporter is a recap of the marketing campaign for Sonic The Hedgehog. ...the promo campaign for the film stumbled almost immediately out of the gate, as fans were disappointed in the first looks Paramount offered of the title character. That lead to delays to make changes and a marketing … Continue reading Selling Sonic The Hedgehog

Selling Birds of Prey

My latest post for The Hollywood Reporter is a recap of Warner Bros.’ marketing campaign for Birds of Prey. The campaign has created and reinforced a bright, colorful brand identity since it kicked off in September of last year. Those first few posters and the first first trailer seek to extend the neon-infused elements that … Continue reading Selling Birds of Prey