My latest post at The Hollywood Reporter is a recap of the marketing for The Art of Racing in The Rain.

Disney’s campaign for the movie, which it inherited from Fox 2000, has used all the conventions common on talking dog movies to sell a feel good alternative in a period between super hero adventures and other franchise action.

You can read the whole thing here.

Published by Chris Thilk

Chris Thilk is a freelance writer and content strategist with over 15 years of experience in online strategy and content marketing. He lives in the Chicago suburbs.