Selling The Lion King

My latest post for The Hollywood Reporter is a recap of the marketing campaign for The Lion King, one that was aided by the fact I was able to interview Disney’s President of Marketing to get background information on the effort.

A strategically timed “pulsed” campaign by the studio aligned its promotional beats with big cross-demographic cultural moments.

That campaign has included not only the usual mix of trailers, posters and advertising (billboards and social media) but an extensive collection of promotional partnerships and event appearances that sometimes break out of what’s usually found in movie marketing efforts.

You can read the whole thing here.

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