Selling Stuber

My latest column at The Hollywood Reporter recaps the marketing campaign for the buddy comedy Stuber.

The studio has run a campaign that counts on both Bautista and Nanjiani being popular, attention-grabbing stars and that audiences are ready for a return of the buddy comedy genre that was so popular in the 80s. Tracking estimates an opening weekend between $7 million and $10 million, in line with movies like Late Night and Long Shot.

You can read the whole thing here.


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