Selling Spider-Man: Far From Home

My latest marketing recap column at The Hollywood Reporter covers the campaign for Spider-Man: Far From Home.

Sony and Marvel Studios are pushing Spider-Man: Far From Home as essential viewing for the post-Avengers: Endgame storyline.

The movie arrives with tracking estimates predicting a $150 million opening weekend and a 90 percent “Fresh” rating on Rotten Tomatoes, buoyed by early reviews that have called it an entertaining and mostly light-hearted epilogue to Phase 3 of the Marvel Cinematic Universe. And its release in China, Japan and Hong Kong has already brought in $111 million before it hits U.S. screens.

You can read the whole thing here.

And you can listen to the 1994 Traffic album of the same name that played in my head every time anyone mentioned this movie’s title here.