My latest post for Adweek is a recap of the movie campaigns from the first half of 2019 I felt were most interesting or compelling, not necessarily the ones that supported the year’s most successful movies.

The following list is presented in no particular order other than that in which they caught my eye while reviewing the year’s releases. It includes movies both big and small; ones you’ve never heard of and ones you couldn’t miss if you tried; ones that have come out in theaters and ones hitting streaming services first.

You can read the whole thing here.