Selling Yesterday

My latest post for The Hollywood Reporter is a recap of the marketing campaign for Yesterday, the Beatles tribute movie from director Danny Boyle.

Working Title/Universal have run a campaign that’s heavy on the songs moviegoers have heard all their lives while also focusing on the drama caused by incredible success. And the studio decided to open the film relatively wide, in 2,600 theaters, in the U.S. for its opening weekend.

You can read the whole thing here.