Selling Toy Story 4

My latest marketing recap for The Hollywood Reporter covers DisneyPixar’s campaign for Toy Story 4.

Disney’s marketing campaign has hit all the beats that viewers expect, but has gone light on story details as it seeks to sell audiences on the return of characters they’ve loved for over two decades.

You can read the whole thing here.

By Chris Thilk

Chris Thilk is a freelance writer and content strategist with over 15 years of experience in online strategy and content marketing. He lives in the Chicago suburbs.