My latest marketing recap for The Hollywood Reporter covers the campaign for Pokemon: Detective Pikachu.

The movie, co-produced by Warner Bros. and Legendary, is the first attempt to bring the Pokemon franchise to the big screen in a decade and the first time it’s taken a hybrid live-action/animation approach.To that end, it’s given the movie a campaign that focuses heavily on those characters while also using Reynolds’ signature wit as a primary selling point.

via ‘Detective Pikachu’: How Warner Bros. Sold the Return of Pokemon to the Big Screen | Hollywood Reporter

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