Warner Bros. Goes Influencer for IT: Chapter 2 Tease

My latest column at Adweek is about a buzz-building campaign Warner Bros. has been running to build anticipation for IT: Chapter 2‘s first trailer.

With the first movie such a success, it’s no surprise that Warner Bros. is starting to roll out the marketing for this year’s It: Chapter 2. The movie, scheduled for release this November, tells the story in the second half of Stephen King’s original novel, following The Losers Club as they are now adults who’ve been pulled back to their hometown by the reemergence of Pennywise the clown.

via Stars of ‘It: Chapter 2’ Are Being Haunted by a Red Balloon on Instagram – Adweek

By Chris Thilk

Chris Thilk is a freelance writer and content strategist with over 15 years of experience in online strategy and content marketing. He lives in the Chicago suburbs.