My latest contribution to The Hollywood Reporter is a recap of the marketing for Long Shot.

Seth Rogen takes another stab at playing a romantic leading man, albeit one still very Rogen-esque, in Lionsgate’s Long Shot, in theaters on May 3. Previously titled “Flarsky” after Rogen’s character, the story follows Jeff Flarsky, a successful journalist who one day finds himself coming into contact with his old babysitter Charlotte (Charlize Theron), now the Secretary of State and an aspiring presidential candidate at the outset of election season.

‘Long Shot’ Marketing Bets Rom-Com Chemistry Can Still Bring Audiences to Theaters | Hollywood Reporter

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