Selling Captain Marvel

My latest post at The Hollywood Reporter is a recap of the campaign for Captain Marvel.

Before the future is written, though, Captain Marvel takes a trip to the past. The story is set in the mid-1990s, as Carol Danvers (Larson) returns to Earth after spending years in outer space becoming a warrior in the powerful Kree Empire. She has no real memory of her life before joining the Kree, but is home because the planet now stands in the middle of that race’s ongoing war against the shape-shifting Skrulls. Helping her is a pre-SHIELD Nick Fury (Samuel L. Jackson) encountering the first of what will be many super powered beings in his career.

via How ‘Captain Marvel’ Marketing Introduces Carol Danvers | Hollywood Reporter