Selling Alita: Battle Angel

My latest contribution to The Hollywood Reporter is a recap of the marketing campaign for Alita: Battle Angel.

With a screenplay from James Cameron and direction from Robert Rodriguez, Alita: Battle Angel should be on the tips of every sci-fi action fan’s tongue. Yet the 60 percent rating the movie has on Rotten Tomatoes indicates a lackluster response could await the movie. To try and counter that, Fox has worked to build up the movie as a can’t-miss cinematic experience, promising audiences massive spectacle in the movie.

via ‘Alita: Battle Angel’ Marketing Bets on Cinematic Spectacle | Hollywood Reporter

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