You can read my full recap of the marketing campaign for Glass at The Hollywood Reporter.

Based on the popularity of Split and the renewed buzz around Shyamalan the movie is tracking for an opening of about $60 million to $70 million, which would allow it to easily win the weekend and provide Universal with a sizable January release. The film received mixed reviews and stands at 40 percent on aggregator Rotten Tomatoes. Here’s how the studio marketed the film.