Selling The Grinch

My latest marketing recap at The Hollywood Reporter is for Universal’s latest big-screen adaptation of The Grinch.

Universal has turned out campaign that makes the character’s, well, grinchiness the central component of the messaging to the audience.

via ‘Grinch’ Movie Billboards: There’s Some Gleefully Cynical Promotion | Hollywood Reporter

By Chris Thilk

Chris Thilk is a freelance writer and content strategist with over 15 years of experience in online strategy and content marketing. He lives in the Chicago suburbs.