Over the last few weeks I’ve shared a series of posts about how the oft-repeated goal of “delighting” your customers through content marketing isn’t exactly something that’s either desirable or achievable. Not to say you can’t do so, but there are bigger concerns in play and the way your message is received, as well as other factors, may not lend itself well to everyone having a jolly good time.

If you’d like to read the whole thing in one place, you can download it now as a PDF or scroll the embedded document below.

Delighting The Audience Isn’t Always Possible, Nor Is It Preferrable