This Week Elsewhere – Week of 8/10/18

The Hollywood Reporter

‘The Meg’ Knows What It’s Selling: Jason Statham vs. Giant Shark: Whatever the box office fate of The Meg — Warner Bros.’ $150 million summer shark tentpole — it’s been sold to the public over the last several months with tongue placed firmly in cheek. (more here)

Cinematic Slant

MoviePass Lost the PR Battle Long Ago: What’s most striking about all this is how poorly the company and everyone involved with it seems to be at messaging. That tone-deaf “I’m not dead!” release was just the latest example of how it’s fumbled almost every attempt to communicate with its user base in an open and constructive manner.

BlacKkKlansman – Marketing Recap: And all of that and more is in a campaign that makes the story seem not only timely but funny. It’s hard to think of a story that’s more relevant, especially since its release is timed to the one year anniversary of the white supremacist marches at Charlottesville.

Chris Thilk is a freelance writer and content strategist who lives in the Chicago suburbs.

Author: Chris Thilk

Chris Thilk is a freelance writer and content strategist with over 15 years of experience in online strategy and content marketing. He lives in the Chicago suburbs.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.