This Week Elsewhere – Week of 6/29/18

Cinematic Slant

Cinematic Slant is where I write about movies, including the campaign recaps I’ve been doing since 2004 along with other news and opinions.

2018 Movie Marketing Trends: All this past week I’ve been sharing posts on some of the trends in movie marketing that have become apparent over the course of the first half of 2018. The whole series is linked to there.

Woman Walks Ahead – Marketing Recap: All that aside, it’s a solid drama that’s being sold here. Chastain is positioned as the big draw, but Greyeyes has been a focal point of the press, which is good to see. It’s likely not going to break any records, but could reward those who seek it out.

After Uncle Drew: Let’s Brainstorm More Advertising-Based Movies: With Uncle Drew hitting theaters this week, let’s think about what other commercial characters might provide the material for their own movie.

Leave No Trace – Marketing Recap: I’m happy to see that Bleecker Street gave this movie some paid support along with the engaging and interesting organic campaign that was mounted. It certainly highlights some of the strongest value propositions available, including the performances by Foster and McKenzie. The latter in particular, along with Granik, were really turned into the focus of the publicity, something that coupled with strong festival buzz should help get the attention of those looking for a smaller-scale theatrical outing.

Chris Thilk is a freelance writer and content strategist who lives in the Chicago suburbs.

Author: Chris Thilk

Chris Thilk is a freelance writer and content strategist with over 15 years of experience in online strategy and content marketing. He lives in the Chicago suburbs.