Cinematic Slant

Cinematic Slant is where I write about movies, including the campaign recaps I’ve been doing since 2004 along with other news and opinions.

Quick Takes: Movie Marketing Edition 2/3/18: Sharing a few stories that have popped recently regarding movie marketing that deserve more attention than I have to give them.

Fifty Shades Freed – Marketing Recap: Before they can check out it’s time for one more overwrought soap opera steeped in gender roles and self-esteem issues. This time Anna and Christian have stopped living in dirty, dirty sin and gotten married, exactly the kind of old-fashioned tradition people with commitment issues long histories of casual relationships engage in all the time.

fifty shades freed pic

The Cloverfield Paradox – Marketing Recap: I shared some of the ways the marketing breaks many of the established movie marketing rules over at Adweek today but wanted to expand on a few points here.

cloverfield paradox pic

Peter Rabbit – Marketing Recap: I don’t even know who the audience for this campaign is. Not only does it drastically change the tone and character of a classic (eliminating anyone old enough to have grown up reading the books or having them read to them) but it’s not even presenting anything fresh.

peter rabbit pic

The 15:17 to Paris – Marketing Recap: Everything about the marketing wants you to understand that these three men are the kind of people who stand up every day to protect others. It’s not a story that’s referenced often, but it shows how it’s not high-profile leaders that stand between bad guys and the people they’re trying to hurt, but good people who refuse to stand idle.

1517 to paris pic

When We First Met – Marketing Recap: It seems like a feature-length version of a rant your buddy would go on in a bar about how women never want the nice guys and always go for the hot ones. The problem is, now we know those rants, while often just someone letting off steam, sometimes turn more violent.

when we first met pic

No Time To Look Back With So Much Star Wars Coming: That reflects in a very real way the realities of the media landscape in the first two decades of the 21st century: With so many entertainment options to choose from you constantly need to be current to maintain the audience’s attention.

empire strikes back vader pic

There Seems to Be One Hope for Movie Theaters to Survive: Last week I wrote about the many and various realities impacting what movies are made or acquired by studios and distributors in light of what’s happening not only within the movie industry but in the general media and retail worlds. There are four more stories that have emerged since or which at the time I didn’t give full freight to the first time around.


Chris Thilk is a freelance writer and content strategist who lives in the Chicago suburbs