Netflix Bucks Convention with The Cloverfield Paradox

My latest at Adweek is, to the surprise of no one, on the big card Netflix played this past Sunday by releasing a commercial for The Cloverfield Paradox – formerly known as God Particle – just hours before making the movie available on the service. You can also read even more thoughts on Cinematic Slant.

…during the Big Game, the streaming service released a 30-second spot for the movie now known as The Cloverfield Paradox—with the added surprise that it would be available to stream immediately following the conclusion of the Super Bowl.

While critics have been weighing in on the movie itself, Netflix’s strategy here offers some insights into how it’s upending not just movie distribution but marketing as well.

via How Netflix’s The Cloverfield Paradox Changes the Movie Marketing Game – Adweek

Author: Chris Thilk

Chris Thilk is a freelance writer and content strategist with over 15 years of experience in online strategy and content marketing. He lives in the Chicago suburbs.