Cinematic Slant is where I write about movies, including the campaign recaps I’ve been doing since 2004 along with other news and opinions.
Going In Style (After the Campaign Review): The movie is enjoyable enough as a light-hearted comedy, which is how it was sold. It left me wanting more on a few fronts, though.
Call Me By Your Name – Marketing Recap: Sony has put together a nice campaign for the movie that emphasizes not only the emotions felt by Elio and Oliver but, of course, the gorgeous locations in which the story takes place. This *looks* like a high-end art film that is going to have limited appeal to the mainstream audience.
Hollywood Is Out of Unoriginal Ideas: What seems to be building speed is not just the adaptation of existing material but taking second or third stabs at doing so in a very short period of time.
Coco – Marketing Recap: …there’s a wonderful branding that flows throughout the campaign. From the colors to the title treatment, no matter where you encounter an element of the marketing it’s clearly tied to the movie.
What Happened to Justice League?: So what happened? How do you fail to capitalize on the promise of assembling some of the best-known superheroes in popular culture into a single film? Turns out there are a variety of factors that lead to Justice League underperforming, and that’s without even counting.
Darkest Hour – Marketing Recap: If the audience isn’t too busy seeking fluffy entertainment that distracts them from the problems of the world this weekend, it might just find inspiration in this story.
This Writing Life
This Writing Life is where I share my thoughts, experiences and tips on the writing process.
What Did You Imagine A Writer Looked Like?: I had few, if any, real-world references for what a writer looked like or was expected to do. There was no one I could turn to and look at as an example. My impressions were almost solely formed by the media I consumed.
Chris Thilk is a freelance writer and content strategist who lives in the Chicago suburbs.