(Note: This is based on one of the questions asked in Ron Elsdon’s book How to Build a Nontraditional Career Path: Embracing Economic Disruption.)
If there’s one thing the last year and a half has been good for, it’s taking stock of my abilities. At this point I have a pretty good idea of what I can do and how I can best deliver on those services to clients.
What’s been more of an evolutionary journey is how to sell those services.
The dozens of phone interviews I’ve taken part in have gotten me to the point where I can summarize my career highpoints in less than five minutes, which is good. Of course I can go on much longer than that, but that’s the capsule version. Give me the slightest opportunity to wedge my foot further in the door and I’ll take most of the 30 minutes such calls are usually scheduled for. But that’s one-on-one.
A desire to better present my expertise and experience is what’s driven the revamp of my Services page, offering a better presentation of my skill set and capabilities. It’s why I spent so much time making sure the archives of the corporate blogs I’ve written for were available, even if the blogs themselves have been taken down. My resume provides a list of what I have done and can do.
That’s all relatively static content, though.
Because I believe in the core principle of content marketing – that the sales pitch is best made through ongoing content publishing – that’s the key tactic I use to sell myself. It’s why I publish here on this blog, why I continue to freelance elsewhere (and am always looking for opportunities to do so) and more.
If you want to get a picture of the industry expertise I have, each piece contributes to the whole. My ongoing publishing shows where my head’s at and the thinking that’s resulted from my years of experience, which is then on display in those static listings of abilities and services.
Chris Thilk is a freelance writer and content strategist who lives in the Chicago suburbs.