Quick Takes: Content Marketing and Media News for 10/23/17

According to the company, 80% of Snapchat users create posts at restaurants, which is one reason behind the Context Cards it recently announced that allow people to leave – and then find – tips and comments on eateries. Recode has more numbers on popular locations.

Publishers are preparing for the day (likely coming soon) when autoplay videos are blocked or otherwise out of favor with audiences.

Buzzfeed is getting serious about making moves and other long-form video.

Solid thoughts here on how with everyone focusing on original video productions, media needs to compete on the user experience even more than content.

Twitch is making it easier for original content creators to make money with their videos on the site, another move in the ongoing battle with Facebook, YouTube and other platforms.

Facebook is testing themed collections of updates – including videos, photos and more – that can be created and shared.

Payments are on everyone’s mind, with Facebook Messenger enabling PayPal integration (part of a larger PayPal effort to be more flexible in product offerings) and Google introducing a new feature that stores your payment information to facilitate easy checkout at participating online retailers.

Google says its revenue-sharing with publishers who use its recently-unveiled subscription system will be “exceedingly generous,” which I guess is better than nothing. The company also throws (deserved) shade at Facebook.