Quick Takes: Content Marketing and Media News for 10/10/17

  • Twitter is reportedly working on a “Save for Later” feature that would presumably compete with Pocket and other services. The goal seems to be to make the product more all-encompassing and therefore stickier to users.
  • An update from eMarketer reports that U.S. adults will spend 12 hours consuming media each day, with half of that time going to digital media.
  • Flipboard is opening up its system so any publisher can apply to create a new Flipboard Magazine, including taking advantage of RSS-powered delivery to ease the process.
  • “Happening Now” is a new Twitter feature collecting updates around a single topic, beginning with sporting events. This might be fine for casual users (which is important) but power users have largely been turned off by Twitter’s algorithm-powered efforts to date, preferring the old-fashioned firehose.
  • Snapchat is launching Context Cards, which will let people swipe on someone Snap to find out more information about that location, including tips and recommendations powered by Foursquare.
  • Medium is incentivizing the use of its platform by offering all writers the opportunity to put their posts behind a membership-exclusive wall and subsequently earn money for them.
  • Things got really weird when Mark Zuckerberg decided a VR tour of post-hurricane Puerto Rico was a great opportunity to promote Facebook Spaces.
  • Media monitoring firm Brandwatch is buying influencer campaign planning tool Buzzsumo to help flesh out analytics and other products.

By Chris Thilk

Chris Thilk is a freelance writer and content strategist with over 15 years of experience in online strategy and content marketing. He lives in the Chicago suburbs.