Quick Takes: Content Marketing and Media News for 10/10/17
Twitter is reportedly working on a “Save for Later” feature that would presumably compete with Pocket and other services. The goal seems to be to make the product more all-encompassing and therefore stickier to users.
An update from eMarketer reports that U.S. adults will spend 12 hours consuming media each day, with half of that time going to digital media.
Flipboard is opening up its system so any publisher can apply to create a new Flipboard Magazine, including taking advantage of RSS-powered delivery to ease the process.
“Happening Now” is a new Twitter feature collecting updates around a single topic, beginning with sporting events. This might be fine for casual users (which is important) but power users have largely been turned off by Twitter’s algorithm-powered efforts to date, preferring the old-fashioned firehose.
Snapchat is launching Context Cards, which will let people swipe on someone Snap to find out more information about that location, including tips and recommendations powered by Foursquare.
Medium is incentivizing the use of its platform by offering all writers the opportunity to put their posts behind a membership-exclusive wall and subsequently earn money for them.
Things got really weird when Mark Zuckerberg decided a VR tour of post-hurricane Puerto Rico was a great opportunity to promote Facebook Spaces.
Media monitoring firm Brandwatch is buying influencer campaign planning tool Buzzsumo to help flesh out analytics and other products.