comScore is the latest company seeking to help advertisers determine how well their ads, in this caseTV and digital, are driving physical store sales.

More shade being thrown on the cost-effectiveness of what are now called “macro-influencers,” those with huge audiences.

More ways for retailers to use Instagram’s shoppable posts are now available.

You can now add polls to Instagram Stories, getting your followers’ feedback on whatever you like.

Facebook is finally adding new tools for publishers and creators tired of having their videos freebooted, integrating third-party services into Rights Manager.

The Verge and Polygon are joining Buzzfeed in producing live video programming for Twitter.

Snap Accelerate is a new program from Snapchat to help startups who are just figuring out their advertising in general embrace that platform quickly and easily.

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