- 3 billion people, over 50% of the world’s population, now use social media per We Are Social and Hootsuite.
- Warner Bros. setting an October launch date for their new short-form entertainment brand Stage 13, says Variety.
- Snap’s stock up on reports of ad buying interest, but that makes it as susceptible as Twitter to downturns.
- Revenue for AR/VR products is poised to hit $215b by 2021 according to a new report.
- The war by media groups to push back against the ad revenue dominance of Google and Facebook isn’t going well.
- Most interesting stat from Newswhip is that the most-trusted media are not always the most-shared media.
- YouTube is making sharing videos you find on mobile easier with new features.
- WordPress.com Business-level users will now get access to the rich plugin ecosystem that exists.
- WordPress unsurprisingly dominates this list of the top CMS platforms worldwide.
- A reminder that there are vast swaths of Twitter we’re wholly unaware of on a regular basis.
- Instagram will now let you add a co-host during a live video stream.
- Snapchat has released an infographic with stats and demographics on who’s using the app.
- Swarm is embracing the idea of the “lifelog” for people to view their check-in history and stats.
- Facebook shutting down Snapchat clone Lifestage because all of FB is now a Snapchat clone.
- Anchor will let you create an easy video from your podcast audio and share it anywhere.
- If you still consider tracking codes a “secret weapon” you’re at least eight years behind the curve.
- Facebook is shutting down its sstandalone Groups app, moving all activity over to the main app.
- Promoted Video ads are now available to all advertisers on Pinterest.
- Brand posts by influencers see significantly higher engagement and posts from the brand itself.
- Snapcodes aren’t driving new follower growth for brands anymore, but deep links are.
- Influencer marketing has evolved from a product-focus to an overall lifestyle appeal.
- Get the details on Watch, the new video entertainment offering from Facebook.
- The gist here is that all the ad formats online publishers are counting on are the ones Google says are terrible.
- Bummer that Seeso is shutting down, but I can’t say I’m shocked. Never seemed to have the appeal needed.
- It’s an interesting perspective, that companies that engage in “influencer marketing” are essentially taking advantage of cheap, often unpaid labor.
- Buzzfeed and Twitter are teaming up to bring the morning show formula to social media.
- Medium wants you to “clap” when you enjoy a post someone has shared. Sure, why not.
- Sorry, but Snap failing at user acquisition after years of massive hype and buzz means there’s no business there.