Girls Trip got a fun, sexually-empowered campaign about a group of friends having in fun in New Orleans. Dunkirk’s campaign, by contrast, was super-serious and steeped in history. The marketing of Landline was fun but sad as it sold a story of a family’s disillusionment. Finally, Valerian and the City of a Thousand Planets’ marketing made the case for an original, imaginative sci-fi adventure.
I also took a two–part look back at the last 10 years of movie marketing winners and losers at San Diego Comic-Con. And both Nolan and I reviewed War For The Planet Of The Apes, notably through the lens of having just watched the previous two installments.