Movie Marketing, The Drum

Selling King Arthur Over the Years

My latest post at The Drum takes this week’s new release of King Arthur: Legend of the Sword and uses it as an opportunity to revisit the trailers for previous versions of the Arthur legend, from the realistic and gritty to the outright silly.

That the movie takes such liberties with the basic legend of King Arthur shows, like Shakespeare’s plays, how flexible these stories and myths are. Like any good fable, as long as you use recognizable characters and hit a few basic ideas, the framework is malleable enough to support a variety of approaches. That means they can be retold and remain relevant to any time period without feeling staid or old-fashioned. So this week let’s look back at the trailers for a half-dozen movies that have, in some manner, told the Arthur legend before.

Source: The many cinematic takes on King Arthur | The Drum

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