Movie Marketing, Picking up the Spare

Picking Up the Spare: Hidden Figures, Win It All

Hidden Figures

  • Google is promoting more details of its partnership with the movie, including offering a free digital copy of it to certain groups who host a coding and viewing party in their communities.

Win It All

  • Seems there was a poster for the movie after all, though I swear it didn’t appear until days after I published my column. It’s pretty basic, just a photo of Johnson with some dice around to convey the gambling theme. His and Swanberg’s name both appear at the top and the bottom conveys that it’s now streaming on Netflix.

Iron Man 3

  • OK, I didn’t cover the movie’s campaign (it was during my MMM hiatus), it’s notable that while a lawsuit has been dismissed Marvel is still going to have to explain why one of the posters is so similar to one featured in an independent comic book from 2001.
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