Movie Marketing, The Drum

Castrol’s Fate of the Furious Promotion

My latest post at The Drum goes in-depth on a promotion Castrol and Universal worked on to market Fate of the Furious:

At the risk of bursting your bubble, you have to know that Vin Diesel, The Rock, Michelle Rodriguez and the rest of the cast of the Fast and the Furious franchise don’t do all their own driving in those movies. I know, I know. But many of those amazing sequences that are captured in the movies are performed by stunt drivers.

One of those stunt drivers finally gets a bit of the spotlight in a new campaign from Castrol Edge, which has partnered with Universal Pictures to help promote the upcoming The Fate of the Furious. The Titanium Ice Driving Challenge is the latest entry in the Titanium Trials, an ongoing effort from Castrol Edge designed to show off professional drivers doing their thing in extreme conditions, competing against themselves via simulation technology and more.

Source: The Movie Marketing Blog: Castrol and The Fast and the Furious come together for ice driving challenge | The Drum

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