There’s also, understandably, a strong emphasis on Gunn himself. His stock has gone up considerably in the last three years or so so it makes a lot of sense that his name would be prominently displayed throughout the campaign. As stated, this is a return to form for him, back to the dark and violent comedies of Super, Slither and so on. It all adds up to a campaign that won’t appeal to the average moviegoer looking for a movie from the director of Guardians of the Galaxy but which may have something to offer fans of strange, slightly deranged horror comedy.
…there’s some good stuff going on here. Watson looks like she’s using all those years learning how to act against a greenscreen and with non-existent costars to good use. It’s kind of a high-profile cast to be lending voice work, but that’s the Disney promise. If you want to get wrapped up in a fairy tale and just give into the romantic majesty, this campaign assures you that it’s a good way to spend about two hours in theaters.
There’s an overt – and sometimes heavy-handed – reliance on nostalgia throughout the campaign, occasionally veering into selling this as a remake of the first movie more than a sequel. In that regard it’s pretty similar to this week’s Beauty and the Beast remake. But it also sells its own unique experience, catching up with these characters after 20 years to see what’s going on and what’s new with them.