Movie Marketing, Picking up the Spare

Picking Up the Spare: Deadpool, La La Land, Fifty Shades Darker, Kong

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Deadpool

  • The campaign for Deadpool won the top slot at this year’s Publicist Guild awards for the fun, irreverent tactics employed to get people to come out for a movie starring a largely unknown, foul-mouthed anti-hero.
  • OK, this isn’t related to the first movie and it’s officially *not* a teaser for the sequel, but you can’t miss this Deadpool short that ran in front of Logan this past weekend.

La La Land

  • A Lionsgate marketing exec offers commentary on the movie’s poster campaign to explain just what they were trying to do with this aspect of the campaign.

Fifty Shades Darker

  • Universal Pictures created a Snapchat filter that let people don the masks that are featured in the movie’s masquerade ball and which formed a large chunk of the marketing.

Kong: Skull Island

  • A couple new trailers popped in the last few days, one that applies a 1930’s veneer to the film and includes big blocks of text similar to what would appear in trailers of that era and one that’s pretty much more of the same, just with some big plot points explicitly laid out. The second one is tonally different from the others mostly in the use of some sort of dubstep or other track as opposed to the other, more period-appropriate music used previously.

  • Madame Tussauds in New York City and London created movie-themed exhibits featuring recreations of some of the characters and the titular ape.

  • Apparently massive ape footprints were placed in strategic locations around the Los Angeles area, with all those locations accessible via the crowd-sourced navigation app Waze as well.
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