Movie Marketing, The Drum

Categorizing 2017’s Oscar Best Picture Nominees

Denzel Washington plays Troy Maxson and Viola Davis plays Rose Maxson in Fences from Paramount Pictures. Directed by Denzel Washington from a screenplay by August Wilson.
Denzel Washington plays Troy Maxson and Viola Davis plays Rose Maxson in Fences from Paramount Pictures. Directed by Denzel Washington from a screenplay by August Wilson.

With the Academy Awards this Sunday, my latest post on The Drum puts the nine Best Picture nominees into three thematic categories to provide a better look at what kind of stories are resonating with voters:

Will La La Land dominate? Will #oscarssowhite become a thing of the past with big wins for movies like Moonlight or Hidden Figures? It will all come to a head Sunday night when Jimmy Kimmel hosts the broadcast, which will be accompanied by the annual commentary about how it’s overlong, how someone important was left out of the “In Memoriam” segment and how some of the acceptance speeches were either overtly political in nature or not nearly political enough. Focusing on the nine movies nominated for Best Picture, a few themes come into focus as to how each of them was sold to the theatrical audience. Let’s look at those categories

Source: The Movie Marketing Blog: The three kinds of stories nominated for 2016’s Best Picture | The Drum

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