Movie Marketing

MMM Recap: Week of 2/3/17 New Releas

The Space Between Us

THE SPACE BETWEEN US

The marketing makes sure to include as many allusions to those other movies as possible. There’s “bring him home” that’s cribbed right from the marketing for The Martian and lots more. It’s not to say there’s nothing original here, it’s just that it looks like a standard YA love story that’s had moderately sci-fi elements tacked on to make it part of a larger trend. All the usual elements of the YA genre are here, selling the movie effectively to the audience that might be interested.

The Comedian

the-comedian-pic

The marketing wants to have it both ways, selling this as both a comedy and a drama. There are funny moments that show what Burke’s relationships are like and there are serious moments along those same lines. But it never really comes together into something that looks generally attractive. It’s an interesting point in De Niro’s filmography but that’s about it.

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