I put on my prognosticating hat over at The Drum with a handful of predictions as to where I think studios will go with their movie marketing efforts in 2017:
Movie marketing is a constantly evolving field. It wasn’t too terribly long ago that having a website for a movie was a fairly innovative practice. And just a decade ago a movie’s primary social media presence was a MySpace page. The film industry, like most all others, has changed with the times to keep pace with current trends and innovations, particularly those of the younger audience, those teenagers and young adults with loads of disposable income who are trying to be influential taste-makers among their friends. So as we wind up 2016 it’s time to take a look at the year ahead and make some predictions on what might be the big innovations or changes made in how Hollywood markets its movies to the public.