Adweek, Movie Marketing

2017 Movies With Social Buzz

My latest Adweek column uses data from marketing tech firm Amobee on social media chatter to predict 2017’s most-anticipated movies:

The general audience has also begun looking forward to 2017, but the focus is less on the prestige releases and more on the big-budget franchise movies that sell a lot of popcorn and action figures—the kind of movies that are based on existing properties and feature chiseled abs, swords, superhero hijinks and above-the-title actors bringing your favorite childhood characters to life.Marketing technologies firm Amobee put together a list of next year’s most-anticipated movies based on the volume of online content being created by the audience.

Source: What Are the Most Anticipated Movies of 2017? | Adweek

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