Movie Marketing, Picking up the Spare

Picking Up the Spare: Doctor Strange, Rogue One

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Doctor Strange

  • At the time of my column I couldn’t find any information on the partnership with Skype but I just stumbled across them. Apparently you could add the doctor on Skype and become his virtual assistant. The company also introduced a new series of movie-themed emoticons to use.

Rogue One: A Star Wars Story

  • Amobee ran some numbers to find out which of the movie’s promotional partner companies were most associated with Rogue One based on social chatter. Basically, it’s looking at which brands were most often mentioned along with the movie in some way.
  • Disney marketing exec Ricky Strauss talks about the approach the studio took to the campaign, including the difference in selling a stand-alone story versus on of the “saga” movies.
  • According to estimates, Disney spent over $23 million just on TV advertising for the movie.
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