Movie Marketing

MMM Recap: Week of 12/9/16 New Releases

Frank & Lola

frank-and-lola-pic

It’s nothing special and it’s almost guaranteed to fall through the cracks of a busy holiday release season. While Shannon certainly has a stellar reputation among serious movie fans, this has zero buzz and I’m assuming very low name recognition. It hasn’t gotten a boost and the lack of either paid or organic press activity means that needle isn’t being moved anytime soon.

Office Christmas Party

OFFICE CHRISTMAS PARTY

As for the movie itself, it looks pretty darn funny. It’s hard to deny the level of talent involved here, including Olivia Munn. Aniston is actually a huge part of the campaign, selling her involvement as a key part of the story and the humor, despite her apparent position in the story as the wet blanket looking to tamp down everyone’s fun. This is being sold as a big old good time, filled with every bad or crazy story you heard from a friend about this one holiday party they once went to, with the inappropriateness turned up to 11. Let’s see if it connects with an audience looking for a stupid comedy filled with bad behavior.

La La Land

la-la-land-hed-2016

The entire campaign is meant to evoke a timeless nature. The throwback images that were used in early posters and the way the trailers make you think the movie could take place this year or in 1961 all creates a sense that the story exists out of time to some extent, reinforcing the slight nostalgia-esque approach to the marketing. Add to all that the almost universally positive word of mouth that’s resulted from festival screenings and the love the soundtrack has received and you have a campaign that’s…yeah, it’s ridiculously charming

All We Had

null

It’s a cute campaign that sells an emotional story. There’s nothing hugely innovative here but it sells the movie as a strong outing by Holmes, hitting repeatedly that this is her directorial debut. That doesn’t overwhelm the story, though, which is presented here as a mother/daughter drama more than anything else. It doesn’t hint too strongly at the elements of the story that deal more with the economic downturn of the last decade, instead opting to just keep the focus on the characters and their situations throughout the campaign.

Advertisements