My latest Adweek column takes a broad look at the metric ton of movies coming out in the last month of 2016, from small indie dramas to…well…Star Wars.
Yeah, it’s a stressful time of year. Many of us are dealing with extended family more than we do any other time of year, and so are looking for moments of respite and escape. We might disappear into our phones, we might hide a small bottle of wine in the linen closet, or we might drive to Target and just sit in the parking lot for a sec. Hollywood is, of course, hoping we got to the movies. To that end, it’s put together a December release slate that mixes in a little bit of everything, from family-friendly comedies to big-budget blockbusters to prestige dramas vying for awards consideration.