Movie Marketing, Picking up the Spare

Picking Up the Spare: Fantastic Beasts

fantastic-beasts-pic-2

Fantastic Beasts and Where to Find Them

  • NYC&Co has launched the “FantasticNYC” campaign tying into the movie, allowing shoppers and fans to find the “magical” bits of 1920s New York City that are still around to see.
  • A story in The Hollywood Reporter about the movie’s marketing talks about the “equity” that the Wizarding World brand has, in case there were any further questions about why this movie or its four planned sequels are being made.
Advertisements