Picking Up the Spare: Fantastic Beasts

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Fantastic Beasts and Where to Find Them

  • NYC&Co has launched the “FantasticNYC” campaign tying into the movie, allowing shoppers and fans to find the “magical” bits of 1920s New York City that are still around to see.
  • A story in The Hollywood Reporter about the movie’s marketing talks about the “equity” that the Wizarding World brand has, in case there were any further questions about why this movie or its four planned sequels are being made.

By Chris Thilk

Chris Thilk is a freelance writer and content strategist with over 15 years of experience in online strategy and content marketing. He lives in the Chicago suburbs.