My first post at The Drum is a look at some of the more questionable licensed product tie-ins for Rogue One: A Star Wars Story:
Much has been written over the years about the role Star Wars and its subsequent sequels played in the expansion of licensed movie merchandise. The modern action figure market largely owes its existence to the franchise, which had kids of all kinds begging parents for Luke Skywalker, Princess Leia, C3PO and other figures. Just as important has been the market for other consumer goods bearing the characters and marks of Star Wars. Stocking caps, bed sheets, pet toys and more have allowed all ages and genders to find something that allows them to show off their fandom in some manner.
Sometimes those products have been a bit…baffling. Certainly the Jar Jar Binks candy tongue dispenser should have gone through another round of user experience testing. And someone should have looked at the design for the C3PO tape dispenser a bit more closely before it went to production.
Even Rogue One isn’t immune from tie-in products that are a bit questionable at best. So let’s take a look at some of the more eyebrow-raising products hitting store shelves to help promote the new movie.