Movie Marketing

Looking Back at Ghostbusters 

I contributed to a post on the blog of Gruvi, an entertainment advertising firm, with a post-mortem on Ghostbusters that looked specifically at the fallout from the harassment star Leslie Jones was subjected to:

When the new Ghostbusters movie, directed by Paul Feig and featuring a cast made up of comedy powerhouses Kristen Wiig, Melissa McCarthy, Leslie Jones and Kate McKinnon, was announced, the feedback was immediate and severe. “Fanboys” from all over instantly freaked out at what they felt was the desecration of a movie they loved, though that was tinged with more than a little misogyny as they basically didn’t like a bunch of girls invading the clubhouse they’d been sheltered in for the better part of 30 years.

No one felt that backlash more than Jones, who had the temerity to be both a woman and an African-American. Despite a solid career of being very funny, Jones caught a lot of flack for doing more than the other three to destroy the franchise. It was as if she had announced she’d only take the role if she could be assured all remaining home video editions of the 1984 original be destroyed in front of her. Much of that vitriol was lead or encouraged by alt-right superstar Milo Yiannopoulos, who was banned from Twitter after Jones threatened to quit the social network over the abuse she received. Twitter obviously saw more value in Jones sticking around than Yiannopoulos.

This may become a regular thing, so stay tuned.

Source: Ghostbusters- the franchise revival shot down by Twitter – Gruvi

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