Two major issues here: The movie was sold to the audience as a comedy, which is demonstrably is not The marketing campaign did not focus enough on the burro with explosive diarrhea, which is the real star of the story. Share this:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window)Click to share on LinkedIn (Opens in new window)Like this:Like Loading... Related Published by Chris Thilk Chris Thilk is a freelance writer and content strategist with over 15 years of experience in online strategy and content marketing. He lives in the Chicago suburbs. View all posts by Chris Thilk