New from me at Adweek:
Earlier this week, Apple finally made iOS 10 available for everyone to download. A big part of the launch was a lot of new features for the iMessage app. But what really got people’s attention (because the internet is less about functionality than about kitschy features) was that you can now add stickers to your iMessage conversations.
Stickers, in case you’re not 15 years old, are little graphics you can append to pictures you’re sending to friends via iMessage. They’re similar to the stickers you can now add to pictures on Twitter and in Snapchat filters, and are part of the trend of media personalization on social networks and messaging apps, meant to let people find new and interesting ways to express themselves by customizing their photos.