I’m pretty excited that, after a minimal amount of pleading on my part, the Adweek team has opened their doors to me, letting me contribute there once a week or so. My first piece ties into their “Golden Age of Audio” theme this week with a look at how movie studios have – or haven’t – latched on to podcasts as a marketing tool.
Movie studios are great at two things when it comes to audio formats: 1) Getting their talent to appear on podcasts, which is really just an extension of getting them on terrestrial radio; and 2) Sponsoring podcasts, particularly to raise awareness of their new releases, specifically smaller movies or those with some level of prestige. In my research and experience, I could identify only two examples of originally produced, owned podcasts that were created to promote new theatrical releases.
Source: Why Don’t Movie Studios Produce Their Own Podcasts? Blame Paris Hilton (Maybe) | Adweek
Sweet! I’m happy to see you on Adweek! You are a great addition to their lineup.
Thanks Matt! It’s pretty exciting and a great opportunity. I’ve been long-time fans of the Adweek team and I’m honored to be in their company.