Brightwave’s newly released research says that Millennials want to hear from you via email. But don’t take that as an open invitation to go crazy since their desires are very much in line with studies covering what people want from brands on social networks, namely information on money-saving or limited-time deals and other time-sensitive information. So this isn’t just about turning over all your communications to emails and hitting Send over and over again, these messages need to be crafted and targeted just as carefully as any other message. Oh, and make sure your email is optimized for reading and action on mobile devices since that’s where the majority of consumption is happening.
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