Imgur, the popular image-sharing website that’s traditionally been heavily used by reddit, is introducing promoted posts as a way to monetize the young, predominantly male audience the site/app attracts. This is apparently going over quite well with people during the test phase and the ads aren’t targeted at all, they’re just appearing for everyone in the same manner, which is an interesting and counter-trend approach that I actually quite approve of. As usual, it remains to be seen if that tolerance will continue as the volume ramps up, but for now this is what’s working.