There’s a certain strain of the content marketing world that says to encourage engagement on blog posts you should end with a question or, better yet, a series of questions. I’ve always understood where this advice was coming from, but have never found it useful or attractive myself. Ending with a question almost always means not having a point of view on whatever topic the writer is covering and that’s…just not great. It’s better to have a clear point of view that at the same time acknowledges the validity of other perspectives and allows for polite disagreement and discourse. Make it clear what you, the writer, think and then open it up for others to disagree or discuss. The “view from nowhere,” a term I first came across via Jay Rosen, doesn’t serve corporate blogging or other writing any more than it does journalism.