Here’s What Americans Say They Most Commonly Post About on Social Media (MarketingCharts, 7/28/16)

Passive engagement is by far the most popular activity by adults on social media, with few actually creating original content. Subject matter of what’s created and engaged with varies by demographic group, but that overall trend is bad news for Twitter and Facebook, in particular. If people are creating less content then there isn’t as much to find on Facebook. And on Twitter it means continued problems with new user acquisition since I can read whatever I want but don’t need an active account to do so. If you’re wondering why Twitter and Facebook both keep doing whatever they can, including paying for original video content, to attract media companies to do more on their platforms, this is why.

5 changes to Facebook Pages that brand managers should know (PR Daily, 7/28/16)

Some solid guidance here on being prepared for changes that are coming soon to everyone’s least favorite, but most essential, social platform.

Are influencers dying on the Vine? (Markerly Blog, 7/28/16)

This is not great news for Vine, which has been suffering for a while from the general perception that it’s losing some of its initial luster and buzz. Considering this follows a number of stories showing overall engagement is down and that brand publishing there is down, losing the community of talented creators that have kept propping it up for the last year could be the final straw. 

How Vox Media’s new Storytelling Studio thinks of stories as products (Nieman Lab, 7/28/16)

Mixing up the form factor on stories is very much a good thing. What will be frustrating is seeing the next six months of stories about how this format will “save journalism” in the same way The New York Times’ Snowfall story’s look and feel was pegged a while ago.